Increase Profit
And Cash Flow As You Scale

Outsourced CFO and Bookkeeping Services for Profit-Focused DTC Brands

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Don’t take our word for it! Trusted by hundreds of brands.

Scaling a DTC Brand is Stressful

  • Scaling ad spend unprofitably

  • Buying too much inventory

  • Hiring too quickly

  • Running out of cash

With messy books and no CFO on your team you run the risk of...

And that leads to stressful, sleepless nights.

We don’t want that for you.

Don’t fall victim to these mistakes.

Free to Grow CFO has given hundreds of DTC brands a plan for scaling alongside healthy profit and cash flow.

Our plan will work for you too.

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Fast, Insightful Reporting.

Proactive Strategic Advice.

From DTC Finance Experts.

Insightful Financials

Accurate and timely financial reporting that is insightful and useful for making quick decisions with confidence

Planning & Forecasting

Forecasting, modeling and budgeting so you can make scaling decisions with confidence

Financial Dashboards

Intuitive visual dashboards of key financial metrics so you can easily spot trends and diagnose issues

Funding

Lead or advise on debt and equity fundraising efforts so you always have the cash you need to scale

Lead or advise on M&A efforts so you can realize top dollar for all your hard work in building a successful brand

M&A

All delivered through our proven, ready-to-implement “Free to Grow Process”.

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Why Free to Grow CFO?

What Makes Us Different…

  • Free to Grow CFO is built exclusively for scaling DTC brands. With 50+ active DTC clients, former in-house DTC operators on staff, and deep vendor ties across the DTC ecosystem, we unlock instant value that drives growth from day one.

  • In DTC, growth lives and dies by paid media. That’s why our CFOs are experts in ad spend profitability—channel by channel, cohort by cohort. We go beyond surface metrics to help you scale what works, cut what doesn’t, and hold your agency accountable.

  • Other firms may cost less, but they won’t support your growth like we do. With a dedicated team and a strict client cap, we act as your outsourced finance department—focused on scaling your business like true team members, not outside advisors.

  • Tired of expensive consultants who lock you into 6 or 12 month contracts?

    Well good news - so are we!

    Our value speaks for itself, so we never lock you into a long-term contract.

    If we're adding value, then you'll keep working with us. And if not, then you should fire us.

Firms that “serve all industries” don’t understand DTC. We do.

Getting Started with
Free to Grow CFO is Easy!

  • Talk to one of our DTC CFOs to learn if we are the right fit for your needs

  • Get a Free CFO Analysis so you can confirm you love the value of our strategic insights and recommendations

  • Choose the service and pricing option that best meets your growth and budget needs.

  • Start scaling your brand alongside healthy profit and cash flow!

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Why Our Clients Love Us

  • "I wasn’t sure how to work with a fractional CFO at first—I'd never had one and didn’t know what to expect. But after one conversation with Jon, I felt confident moving forward. It turned out to be a small risk with huge upside. The value we’ve gotten since has been incredible."

    Tim Mitchum, President/CEO of WinPro Pet

  • "The most valuable part of working with Free to Grow CFO has been the efficiency and thoughtfulness of the team. They don’t just answer questions—they offer proactive insights and help us make better, more informed decisions. It’s a real partnership, and any brand looking for hands-on financial guidance would benefit from working with them."

    Misty Peden, Financial Administrator, Dr. Ruscio

  • "Free to Grow CFO is exactly what any founder needs if they want to face the realities of their business and make smart, strategic decisions. The support I’ve gotten has given me real confidence—and even freedom—to lead with clarity. I finally feel like I’m not doing this alone, and that has made all the difference. I truly love working with this team!"

    Anna Brakefield, CEO, Red Land Cotton

  • "When we started aggressively increasing ad spend, I knew I needed more than bookkeeping—I needed experienced financial strategy. Free to Grow CFO helped us make sure we were growing in a healthy, sustainable way."

    Jacob Willis, Founder, We Heart Nutrition

  • "Honestly, working with Free to Grow CFO has probably been one of the best financial decisions we’ve made as a company. The structure, confidence, and clarity they’ve brought to the business has been massive."

    Conrad Martin, Beuta

  • "Partnering with Free to Grow CFO has probably been the best money I’ve spent in the business. Without the model and the team, I’d still be guessing. Now I can confidently make decisions and allocate capital where it actually drives growth.”

    Luis Fonseca, Co-Founder, T1A 

  • "Once the Free to Grow CFO team helped us get comfortable with our cash flow, everything changed. We went from reacting and worrying about cash to actually planning the business—inventory, ad spend, and growth. Having a team that helps us adapt and plan in real time has been a huge part of our success.”

    Peter Rizzo, Co-Founder, Nicoblu

Meet the Founders

Free to Grow, a boutique fractional CFO & accounting firm for DTC brands, was founded by Jon Blair and Jeff Lowenstein

More About Us

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