FEATURED POSTS
The Brand Founder’s Guide to Strategic Planning
In this fast-changing business environment your brand needs to be nimble and adaptable. The only way to do that is to revisit your strategic plan multiple times throughout the year, and I’ve found that quarterly is the perfect frequency.
Simple Advice to Avoid Being Trapped By Perfection
Building a business that is truly meaningful and full of achieved dreams is about progress, not perfection. Don't let "the perfect" stop you from starting to proliferate something good.
Boost Your Scale with the Right Meetings
As your business scales and your team grows, it becomes crucial to establish a well-structured meeting cadence that scales. While more meetings can often be perceived as a burden— it’s important to structure the right meeting cadence, with each meeting having a clearly defined purpose, list of attendees, and agenda.
Why getting a basic "MVP" financial model launched in a week is better than waiting months to dial in the perfect model...
The usefulness of a 3-statement financial model isn't determined by the granularity of the model's drivers. Don't waste time guessing what the "perfect" set of model drivers is. Instead, just get started and quickly build something usable.
How to Increase Profit with a Lower ROAS
Higher ROAS = more bottom-line profit, right? Not necessarily. Understanding and leveraging the concept of absolute contribution margin dollars will help you make ad spend decisions that maximize bottom-line profit.
Is Your Bookkeeper Holding Back Your Growth?
Not all bookkeepers are created equal. You must find one who understands the nuances of a growing DTC consumer brand. This will result in the accurate financials that you need to make scaling decisions with confidence.
Boost Your Scale: With Powerful Lender Pitches
Scaling an inventory-based DTC brand requires substantial amounts of cash, and growing brands often struggle to raise enough debt capital to finance inventory purchases. Here are 3 simple, proven tips for pitching lenders.
Is Your Brand Measuring the Wrong KPIs?
Carefully structuring the right KPIs is a critical component of successfully scaling your DTC brand. These tips will help you quickly improve your KPI tracking, which will make it a breeze to proactively course correct.
How to Scale Your Brand Through Successful Delegation
One surefire method for scaling yourself and your business is to learn how to successfully delegate. By following the four steps outlined in this article, you can delegate with consistent results every time.
Simple Tips for Scaling Through Product and Market Expansion
Expansion is always top of mind for founders of growing brands. But before taking the leap, its important to carefully evaluate the financial impact of your potential expansion plans and assess whether your brand is ready to dive into expansion.