With the close of Q2 here,
Many DTC brand founders have been working hard on perfecting their Q3 goals.
Coming away from goal-planning meetings can be super exciting.
You walk away with a fresh sense of renewed energy for growing your business.
You know exactly what you want to accomplish in the next 90 days, and you can taste the successful achievement of your goals.
Then you get back to your office and you get flooded with…
- Phone calls
- Customer complaints
- Employee questions
- Employee complaints
Your carefully crafted, “SMART” goals and your clear vision of achieving them are a distant memory.
Two and half months go by in the snap of a finger.
Then it hits you like a ton of bricks.
You haven’t moved the needle on any of your goals.
You only have 2 weeks left to accomplish 90 days of work!
This brings me to this week’s million-dollar question:
How in the heck do successful DTC brand leaders achieve their goals amidst the chaos of running a scaling brand?
I’m here to tell you how.
It’s all about creating a daily discipline of completing small tasks that are aligned with weekly goals.
Today I’m going to give you 3 tips that will make achieving your goals easier than ever.
Follow these tips and you’ll be well on your way to achieving your scaling dreams!
Let’s dive in!
Tip #1 – Set Your Big 3’s
My first tip is to set a Weekly Big 3 and a Daily Big 3.
Your Weekly Big 3 are the top 3 most important tasks or milestones that you must complete in the current week to move closer to achieving your quarterly goals.
Setting a Weekly Big 3 keeps you laser focused on your top priorities throughout the week.
The simple act of writing down your top 3 priorities at the beginning of every week will bring more goal-achieving power to you than you think.
I define my Weekly Big 3 every Monday and post it in our company Slack channel, and everyone on my team does the same.
This weekly discipline gets everyone on the team in the habit of intentionally defining and writing down their top 3 weekly priorities and posting them in Slack brings visibility and accountability into the picture.
In addition to the Weekly Big 3, I highly recommend setting a Daily Big 3.
Your Daily Big 3 are the top 3 most important tasks that you must accomplish each day to move your Weekly Big 3 forward.
The trick here is to ensure that your Daily Big 3 clearly moves towards the accomplishment of your Weekly Big 3.
If your Daily Big 3 does not connect to your Weekly Big 3, it doesn’t belong in your Daily Big 3.
By implementing a Daily Big 3 discipline, every day you are defining the steps you are going to take to ensure that your Weekly Big 3 is completed by the end of the week.
Now let’s be honest, the road to goal-achievement failure is paved with good intentions.
Many written priorities have gone to die in the land of, “I didn’t have time to work on my priorities today because I was too busy.”
This brings me to tip #2.
Tip #2 – Work on Your Big 3 First
My next tip is this: work on your Daily Big 3 first.
Always. No exceptions.
And do it consistently.
This tip sounds overly simplistic, but believe me -
It is a game changer.
Here is the process I follow to ensure that I always work on my Daily Big 3 first.
Every morning, I have a pre-scheduled appointment with myself on the calendar. The appointment is called “Work on My Big 3.”
Every morning I work on my Daily Big 3 for 60 minutes before I do any other work.
I challenge you to try implementing this process into your daily routine.
You’ll be surprised at how much progress you can make on your goals by simply focusing 60 minutes per day on them.
Tip #3 – Make Your Big 3 Smaller, Not Bigger
My final tip is to define Daily Big 3 tasks that are small but big.
What the heck does that mean?
Your Daily Big 3 should consist of tasks that are small enough to realistically complete during your allotted Big 3 execution time, but big enough to advance your goals down the field.
When I first implemented the Weekly and Daily Big 3 disciplines, I often fell into the trap of setting Daily Big 3 tasks that were so big, that it wasn’t realistic to complete them in a given day.
After years of learning how to strike a balance between tasks that are “small enough but big,” I’ve learned a couple hacks that I recommend you try:
Try defining the next smallest action that needs to be completed to move for goal forward.
Try a 5-minute goal sprint. Don’t think. Just set a timer and try to complete as much as you can related to a specific goal. You’ll be surprised how quickly that 5-minute sprint turns into 10, 15, or even 60 minutes of cranking out tasks that drive the goal forward.
When we define daily tasks that are too big, our brain is naturally inclined to procrastinate.
So, choose DaDaily Big 3 tasks that are big enough (ie, they align with one of your goals) but are small enough to dive into and complete within the execution time you have allotted.
Achieving goals amidst the chaos of running a scaling brand requires a daily discipline of completing small tasks that are aligned with your goals.
Setting your Weekly Big 3 and Daily Big 3 will help you maintain focus and accountability.
Working on your Daily Big 3 tasks first, consistently dedicating time to them each morning, can be a game changer.
Making your Big 3 tasks smaller, but still impactful, increases the likelihood of completing them and making progress.
By following these three tips, you can simplify goal achievement and make significant strides toward your scaling dreams.
Until next time, scale on!